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INFORMATION

sauna mat Media coverage Yomiuri Shimbun
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2026.05.15

Published in Yomiuri Shimbun

dated May 7, 2026Yomiuri ShimbunWe introduced Hechima Sangyo's sauna mat. In an article about the growing demand for saunas in Toyama Prefecture, we were featured as a mat made from natural fibers made from loofah grown in fields in Toyama.

Yomiuri Shimbun Toyama Edition May 8, 2026 Morning edition “Business opportunities in saunas, goods are coming one after another”
Yomiuri Shimbun May 7, 2026 Morning edition

About the content of the article

The special feature article, ``Sauna Business Opportunity - Goods One after Another,'' focuses on the sauna culture that is spreading in Toyama Prefecture and the movement of related products that are increasing along with it. In the article, our representative, Takita, introduces a sauna mat made from loofah fiber.

The full text of the article can be read in the Yomiuri Shimbun online version.

Read the article at Yomiuri Shimbun Online ›

About “Hechima sauna mat”

The loofah sauna mat is a mat carefully woven with loofah fibers that have been grown without using pesticides for over 40 years at our own farm in Imizu City, Toyama Prefecture. Made from the same material as lotions, soaps, and scrubbers, we have expanded its uses.
  • Excellent breathability and water absorption, and does not get sticky due to sweat
  • After use, you can wash it by hand and dry it in a short time.
  • If you roll it up, you can carry it compactly like a scroll.
  • Pesticide-free loofah fiber grown in fields in Toyama
Loofah sauna mat — Makuake crowdfunding underway

─ Information ─

loofah sauna mat
Crowdfunding is underway at Makuake

The loofah sauna mat introduced in the article is
We are currently on pre-sale at "Makuake".
The background of the project and the thoughts from the fields of Toyama.
I would be happy if you could take a look at it.

View the project on Makuake ›

*Project publication period and return inventory are limited.
Please check the Makuake project page for details.

For over 40 years, we have been growing loofah in our fields in Toyama without using pesticides. We hope to deliver the materials produced in our fields to everyone in various forms. We will continue to carefully inform local media and customers of what we have to say, one by one.

Hechima Sangyo Co., Ltd. / Hechima Kochi